Programming promises to bring classics like Mr. Brazil and Cocoricó; users can now download the application on mobile devices with Android and iOS
V Cultura announced the arrival of Cultura Play, a free streaming platform with content from Cultura Brasil and Cultura FM radio stations, in addition to the station’s own programming. Even though the official launch of the novelty is scheduled for April 20, it can already be downloaded and used on iOS and Android devices.
According to the Brazilian public television network, the application is “quite intuitive and extremely simple”. It was developed by the American company TVCoins, which debuted in Brazil in August 2022 with a customizable streaming platform.
Cultura Play is now available on both the Play Store and the App Store. There is no need to register, but the user can create a TVCoins account to save their preferences. There is also the option to check the content on a Smart TV, which is a valid alternative for everyday use.
Navigation on the phone is easy, with large buttons for TV Cultura, Cultura Brasil, and Cultura FM radio programs. There is a central “Live” button, which displays everything that is being broadcast in real-time. Finally, the only language released for now is Portuguese.
This is yet another free streaming app option available to the public. In 2020, Pluto TV arrived in the country offering works from channels such as MTV and Nickelodeon.
What’s in Cultura Play?
When it comes to the programming of the new platform, there is a lot of variety in the catalog, targeting different ages among users. There are live broadcasts of newspapers and other creations.
For example: for those looking for educational productions, there are works such as Hiperconectado, which presents scientific curiosities of people’s daily lives. With regard to children’s titles, it is possible to check programs such as Cocoricó and Quintal da Cultura.
The classic Roda Viva, which features debates and reflections, is also present in the application. In addition, Mr. Brasil and Viola, Minha Viola are important pieces for fans of country and roots music.
On the radio side, most of the content is directed to live programs. You can follow productions like De Volta pra Casa from Cultura FM and Estudio 77 from Cultura Brasil, just tap on what you want to enjoy and that’s it.
Pedro Toledo, Digital Media Manager at TV Cultura, highlighted the qualities of Cultura Play:
It will be another window to follow Cultura’s programs live or on demand, wherever and whenever you want, without paying a subscription. The programs of the two radio stations, which bring the best of the erudite universe and Brazilian music, will be transmitted live.